Purium Vitamins and Mineral Supplements

Daily Value of Vitamins and Minerals

The following Purium Health products contain, at least, 10% or more of the % Daily Value (DV), which tells you how much nutrient is in a serving of food that would contribute to a daily diet. Percent Daily Values are based on a 2,000 calorie diet. Click/Touch the link of the product name to go to its page for more details and image of the label.

Stuff like RDA and DV are some of the many acronyms one might encounter as they peruse supplement labels. These confuse people because they seem to think they’re meant to be actual rules or something. But you don’t have to feel confounded by nutrition labels just yet! In this article we’ll help you understand the concept of supplementation guidelines so you can decide what supplements will work best for your personal needs or for your business or organization.

According to the FDA, the daily value is established when a nutrient or substance (e.g., Vitamin C) has been shown to meet the criteria of adequate daily intake set by an official committee through scientific procedures. It’s important to understand that these numbers are based on a 2,000-calorie diet. These numbers have been determined as such so that one may receive all of the vitamins and minerals required from their food without supplementation, but this doesn’t necessarily mean that all of us should be consuming 2,000 calories per day! This can vary in accordance to your age/gender/height size/activity level etc.. For detailed information about how many calories you should consume per day, check out the Basal Metabolic Rate Calculator.

What is the difference between the Daily Value (DV), Recommended Daily Intake (RDI), and Upper Limit (UL)?

In short, the Recommended Daily Intake (RDI) tries to define how much of a nutrient each person should have based on their age and gender. The Daily Value (DV) builds on the RDI but is an overall figure that should work for everyone, regardless of age, gender, etc. Therefore, the DV tends to be higher than the RDI. The Upper Limit (UL) is simply the highest amount of any nutrient you should consume. So while the RDI sets the target, the UL sets the limit.










Pantothenic Acid






Vitamin A

Vitamin B12

Vitamin B6

Vitamin C

Vitamin D

Vitamin E

Vitamin K


Values were taken from the Supplement Facts and Nutrition Facts sections of the labels of the products as posted on ishoppurium.com, no warranties or guarantees that this information is 100% accurate, please check with the individual labels or contact Purium customer support to validate reported values.

Have you ever looked at a food label and wondered “What is Percent Daily Value (% DV)”? The % DV on a Nutrition Facts label is simply a guide of what nutrients is contained in one serving of that specific food. For example, if the label lists 20% DV for calcium, it means that one serving provides 20% of the calcium you need each day.

DV’s are based on a 2,000-calorie diet for healthy adults. Even if your diet is higher or lower in calories, you can still use the DV as a guide. It tells you whether a food is high or low in a specific nutrient:

  • 5% or less of a nutrient is low.
  • 20% or more of a nutrient is high.

In 2016, the Food and Drug Administration revised the Nutrition Facts label to list % DV for added sugars which is 50 grams, or about 12 teaspoons of sugar per day. That is 10% of the daily 2,000 calories recommended for healthy adults. Note that the Food and Drug Administration has not set a DV for trans fat because experts recommend that Americans avoid foods with trans fat and partially hydrogenated oils.

Get into the habit of checking DVs to choose foods high in vitamins, minerals, and fiber, and low in saturated fat, added sugar, and sodium. This will help you make healthier dietary choices.

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