Spreading the Word of New HR Technology Through PR Agencies

Human resource (HR) technology is a new aspect of many modern businesses that is reshaping the hiring and employee retention process. 1 in 3 HR professionals have already adopted this technology to support their businesses. Those that haven’t yet are close behind, and HR technology is disrupting the traditional ways of onboarding, training and recruitment as we know it. The hardware and software that makes it possible to streamline these processes benefits employees, businesses, and HR professionals alike. Studies have shown that the majority of these players say that HR technology is improving overall employee experience and the recruitment process, and is now a critical component to all business success.

From faster recruitment, to faster HR task completion, to decreased turnover rates, HR technology is transforming people’s lives for the better. There are several systems that have been developed using this new technology that are actively improving the experience of new hires everywhere. Employee referral and performance management softwares are decreasing turnover and attrition rates in many companies. Additionally, applicant tracking and workflow automation systems are reducing the time it takes to hire new talent. Candidate relationship management software is bringing the human aspect back to hiring, nurturing a positive relationship with new hires and the existing employees. Finally, talent marketplace platforms are helping to match people with opportunities that they are a fit for.

With all of these new developments, having a proper public relations (PR) team is important to spreading the word about HR technology. PR professionals have the power to leverage media connections within the market and can facilitate important conversations with industry analysts. They can spearhead content creation endeavors and ensure that HR technology is marketed through social media and other key platforms. Finally, these teams can even organize strategic events to connect with potential customers and partners on a personal level.

An HR tech PR agency in collaboration has the power to be an unstoppable force across all industries, spreading the word about HR technology and the impact it can have on all employees.