Digital Health Check

What is Purium?

Purium is a company that sells health and fitness products like shakes, supplements, and powders. Their products are designed to help people with things like weight loss, detoxing, and staying healthy. The “Ten-Day Cleansing” program is a shortened version of the “Ultimate Lifestyle Transformation” (ULT) plan. It consists of meal replacement shakes, supplements and minimal fruits and vegetables.

Both diets are supported by the Core 4 program offered by Purium which helps you continue the healthy eating and lifestyle habits.

The Purium diet is said to improve overall energy levels, sleep quality and daytime wakefulness, as well as aid in resetting metabolism. The diet comes in two forms, a 10-day and 30-day program, both of which require participants to consume mainly Purium products. Some people say that this program can help you lose up to 20 pounds.

Purium was started by two people, David Sandoval and Amy Venner-Hamdi, in 2004. Neither of them are registered dieticians or certified nutritionists.

What experts say

The Purium diet is a plan that promises quick weight loss by eating a nutrient dense diet which consists of lower calories. This 600-calorie-a-day diet is not healthy or sustainable, according to experts. After just ten days, people may start to experience side effects like fatigue and irritability according to Chrissy Carroll, RD, MPH.

Purium is a company specializing in health and wellness supplements that has been in operation for over 25 years. The purpose of supplements is to fill in the gaps of your nutritional plan.

They say that their products have the nutrients, vitamins, and minerals that the body needs so customers can live a happier, healthier life.

Purium’s goal is to provide fresh, non-GMO, organic foods that can improve our health and change the way we think about diet products.

Purium provides a range of health and wellness products to help with weight-loss, detoxification and performance, as well as natural supplements for children.

The company believes that cleansing can help with weight loss.

The Super Cleans-R that’s included in the ULT contains natural laxatives like marshmallow root, cascara sagrada and senna leaf.

We found most of the studies on marshmallow root were related to respiratory issues, moistening mucus membranes (which line your gut) and oral health.

In some research looking at the effects of cleansing weight-loss products that included an ingredient like cascara sagrada, there were no improvements seen in body composition or waist circumference.

Senna is a stimulant laxative that can have some unwanted side effects such as stomach cramping and loose stools. There are forms of senna which are gentle enough to cause problems, but they are not usually used in weight-loss or cleansing preparations.

What can you eat

The 10-day plan consists of consuming three shakes a day, supplements every few hours, and a tart-cherry drink at the end of the day. The plan includes small amounts of “flex foods.”

You can drink a maximum of 72 ounces of water each day, in addition to some other types of approved beverages. The ULT plan includes Purium-based meals for two out of three meals per day.

What you need to know

This weight loss cleanse claims to help you burn fat, build muscle, and detoxify and cleanse your digestive tract by activating the hormone adiponectin.

According to Purium, its shakes and supplements help to break addiction to unhealthy food by flooding the body with nutrient-dense, low-calorie superfoods. You’ll consume approximately 600 calories a day during the 10-day cleanse.

The shakes and supplements are arranged at two-hour intervals. The following is an approximate schedule for the 10-day plan, starting at 7 a.m. You can have flex foods or beverages at any three of these intervals.

  • 7 a.m.: 2 tablets Super Amino 23 and water
  • 9 a.m.: Power Shake (with 20 oz. water); 2 capsules Biome Medic; 1–2 capsules Super CleansR
  • 11 a.m.: 5 tablets Super Amino 23 and water
  • 1 p.m.: Power Shake (with 20 oz. water); 2 capsules Biome Medic; 1–2 capsules Super CleansR
  • 3 p.m.: 5 tablets Super Amino 23 and water
  • 5 p.m.: Power Shake (with 20 oz. water)
  • 30 to 60 minutes before bed: Apothe-Cherry (with 8–10 oz. water)

Fitness activities are not promoted in this plan. According to the instructions, you should only do light walking and yoga for exercise. The plan also recommends getting a good night’s sleep.

If followers feel like they are going to quit the program, they can have an extra serving of food or a meal.

You can stay motivated on your health journey with Purium’s tips, support-group-style phone calls, and Facebook group. All are optional.

Purium MLM/Customer structure

Purium is a natural health company with over 100 products that can help with weight loss, anti-aging, and nutrition.

Purium’s Ultimate Transformation program is the most popular product, which is a weight loss cleanse designed to help people lose five to twenty pounds in as little as thirty days.

The company uses a Hybrid Customer/MLM (multi-level marketing) plan to sell its products.


Multi-level marketing is a type of marketing in which a distributor earns income not only from the sales they generate, but also from the sales of the people they recruit.

Purium’s compensation plan

Purium uses gift cards to help their distributors sign up new recruits. People can get a $50 gift card (for purchases over $70 and under $200, which converts to a 25% coupon for orders over $200.00) to use towards the purchase of Purium products from the distributors.

Gift cards make it easy for new distributors to sign up recruits and grow their business.

Purium ingredients

We looked at the ingredients in Purium‘s most popular products to see if their claims about quality are accurate.

We also looked at each ingredient to see what kinds of health benefits it has.

Purium power shake ingredients

  • Rice bran solubles
  • Oats
  • Spirulina
  • Carrot juice powder
  • Wheatgrass juice powder
  • Millet
  • Amaranth
  • Buckwheat
  • Quinoa
  • Chia
  • Alfalfa leaf juice powder
  • Oat grass juice powder

Power Shake ingredients are designed to improve cholesterol levels and digestive health. The slow-burning carbs and easily digestible proteins help maintain balance in the body and improve overall health.

According to Nutrition Journal, carrot juice powder contains vitamins A, C, D, K, and E, and may help boost antioxidants in the body. The Journal of Food Science and Technology has reported that alfalfa leaf and oat grass juice may help to increase antioxidant levels.

The cardiovascular therapy journal says that spirulina has plenty of antioxidant effects. A new study published in Nutrition Journal suggests that carrot juice may help protect the cardiovascular system.

A number of health benefits are attributed to wheatgrass, which is why it is often consumed, according to Mini Reviews in Medical Chemistry. Additionally, rice bran can have positive effects on health, according to Drugs Under Experimental and Clinical Research.

Super CleansR Ingredients

  • Black Walnut Hull
  • Marshmallow Root
  • Clove
  • Wormwood
  • Amalaki
  • Cascara Sagrada Bark
  • Senna Leaf

Ten-day cleansing

If you use social media, you have probably heard of the Purium 10-Day Transformation.

The 10-day transformation is a program created by David Sandoval. The program requires dieters to avoid sugar, gluten, caffeine, dairy, and alcohol for ten days and to replace them with Purium shakes.

The company is growing quickly on social media, with Purium using distributors to promote and sell its products in a similar way to other multi-level marketing companies.

Purium results

The website states that people usually lose 5 to 20 pounds during the 10-day cleanse. The study found that participants lost an average of 11.3 pounds in ten days.  Over 100,000 people have tried either the 10 day program or the ULT.

More than two-thirds of Purium users rated the product four stars or higher. However, a quarter of those reviews were the lowest, 1-star.

The liver, kidneys and other organs remove toxins.” The Mayo Clinic claims that there is little to no evidence that detoxing or cleansing has any significant or long-term effects on the body. They maintain that the liver, kidneys, and other organs are capable of removing toxins from the body without any help. If you want to go on a detox diet, it is best to get approval from your doctor first.

It’s also important to consider possible side effects. Detox diets that are very low in protein or that require fasting can make you feel tired. Long-term fasting can result in vitamin and mineral deficiencies.”

Purium products

The 10-day and ULT packs both come with a Power Shake powder, Apothe-Cherry concentrated tart cherry juice, Super Amino 23 amino acid supplements, Biome Medic supplements for gut support, and SuperCleansR supplements to help with digestive cleansing.  Options to both packages can add immune system support, sport options, and optional shake flavors.

Fruits and vegetables

A “flex food” is a food or beverage that does not fit into any other category. Three servings of any combination of “flex foods” or “flex beverages” are allowed per day. Flex foods are foods that are healthy and can be eaten on a Flexitarian diet. These foods include avocado, apple, watermelon, cucumbers, broccoli, cauliflower, kimchi, and summer squash. The serving size for most of these is one cup.


There are many ways you can flavor your “flex foods.” Some ideas include using organic tropical oil, squeezing fresh lemon onto the food, sprinkling Himalayan sea salt, drizzling raw honey, or adding fresh herbs and spices.  Also, there are a number of Purium proteins with natural flavors.

Flex beverages

The following items can be consumed either alone or mixed with Power Shake powder, but they will be counted as one of the three daily servings of food or beverage: hemp, almond, coconut, or oat milk; kombucha; organic vegetable broth; decaffeinated herbal tea; coconut water; and Purium green drinks.

Meat, eggs, dairy products

No animal products are allowed in Purium programs, making them vegan. The instructions recommend avoiding meat, dairy, and processed foods for two to three days before beginning the cleanse. This will help your body adjust to the cleanse and get the most out of it.

Purium side effects

While there are no mentions of side effects from Purium products, there’s a chance some may notice side effects from Purium ingredients, including:


A headache

Upset stomach

Many of these can be tied to relinquishing caffeine or other habit forming foods that are eliminated while on the program, or not consuming enough water in addition to the shakes.

Purium cost

Many people have reported that the price of Purium’s products is too high. The Purium 10-day Transformation for weight-loss and detox provides 30 days of meals and supplements related to the diet.

The transformation will run you around $314.25. If you don’t see any results after a month, you may be disappointed with the amount of money you spent.  Purium does have a money back guarantee on their products, so if you don’t like it, or don’t feel you received the promised benefits you can contact customer service for a simple refund process.

The Purium 10-Day Transformation is available on the official website. It costs $279.00.

The 10-day pack includes:

Power Shake Apple Berry


Super Amino 23

Super CleansR

Biome Medic

1 Stainless Blender Bottle

The Ultimate Lifestyle Transformation lasts 30 days and is available for $329.25.

The 30-day pack includes:

(2) Master-Amino – 150ct,

(2) Biome Medic,

(2) Power Shake – Apple Berry

(2) Apothe Cherry

(1) Super CleansR

Caffeine and alcohol

You should not drink caffeine or alcohol before starting your cleanse, according to Purium. It is recommended that you stop consuming these substances a few days in advance.

You are not allowed to eat any food that is not on the flex foods list. This means grains, processed foods, and fruits and vegetables including bananas, potatoes, corn, and winter squash.  These all tend to be either very high calorie, or have a greater tendency to be genetically modified.


The Purium company is dedicated to helping people break their dependence on processed convenience food and lead healthier lives.

The science behind the ingredients in most of their products is pretty sound, we are convinced they use and refine the ingredients properly to come up with the actual products themselves.

The key to successful weight loss is making healthy lifestyle changes. Keeping the weight off is often a different story. Purium addresses this with ongoing maintenance packages or the ability to purchase the individual products.

Most health experts agree that “detox” programs for weight loss that eliminate entire food groups or severely restrict your calorie intake are not successful for long-term health or weight loss.

Some of these programs lack scientific evidence and may be harmful to health. It is recommended that these programs be followed while under the supervision of a healthcare provider.

If you want to lose weight, it might be a good idea to set up a meeting with a registered dietician and a personal trainer. They can help you come up with a plan that includes healthy eating and regular exercise, both of which are key to sustaining weight loss.

We do not support unhealthy dieting habits or extreme weight loss methods, but we provide the facts so you can make the best decision for your nutrition, genetics, budget, and goals.

Your goal might be weight loss, but that doesn’t mean you should forget about being healthy.  There are many ways to be healthy, so don’t just focus on losing weight.

Your overall health is greatly affected by your lifestyle choices, such as how often you exercise and sleep. A balanced diet that fits your lifestyle is the best diet for you.


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